Healthy snacking startup Troovy is reportedly finalising a funding round of up to Rs 200 crore, with Abu Dhabi Investment Authority (ADIA) expected to lead the investment. The deal comes months after the company raised its Series A round and could provide fresh capital to accelerate growth in India's rapidly expanding healthy foods market.
Healthy-snacking startup Troovy is reportedly in talks to raise up to ₹200 crore in a fresh funding round, with Abu Dhabi Investment Authority (ADIA) expected to lead the investment.
If the deal goes through, it would mark a sharp jump from the company's previous fundraise and signal growing investor confidence in India's emerging healthy-food brands. The proposed round comes just months after Troovy secured a $5 million Series A investment, suggesting the startup has continued to attract attention in a consumer category that is becoming increasingly competitive.
Founded by Mansi Baranwal and Aditya Mukherjee, Troovy has built its business around clean-label snacks aimed at children and families. Its portfolio includes puffs, chips, cookies, spreads, sauces and millet-based products that are positioned as alternatives to traditional packaged snacks.
The startup entered a market long dominated by large FMCG players, but has sought to differentiate itself by focusing on ingredient transparency and products marketed as free from refined sugar, preservatives and artificial additives. As more consumers pay closer attention to nutrition labels and food quality, brands offering healthier alternatives have gained traction across online and offline retail channels.
The potential fundraising comes at a time when India's direct-to-consumer food startups are facing increasing pressure to scale efficiently while building strong consumer brands. For Troovy, access to fresh capital could provide the resources needed to expand distribution, strengthen its supply chain, launch new products and deepen its presence across quick-commerce, e-commerce and retail platforms.
The company has already attracted backing from investors including Fireside Ventures and Sharrp Ventures. A successful ADIA-led round would add another prominent name to its investor base and provide additional momentum as it competes with both established food companies and a growing number of startup challengers in the healthy-snacking segment.
Beyond Troovy, the proposed investment highlights how investors continue to look for consumer brands that are tapping into changing eating habits. While categories such as quick commerce and food delivery have captured much of the spotlight in recent years, startups focused on healthier everyday consumption are also beginning to attract larger pools of capital.
The transaction has not been officially announced, and details of the proposed round may still change. However, if completed, the fundraise would represent one of the most significant milestones in Troovy's growth journey so far and could help shape the company's next phase of expansion.
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