Digital entertainment startup Rusk Media has raised ₹100 crore in a pre-Series C round led by Nazara Technologies, as it doubles down on creator-led content and AI-powered storytelling.
In an era where attention is currency, Rusk Media is making sure it has enough fuel for the next stage of growth.
The Mumbai-based digital entertainment company has raised ₹100 crore in a pre-Series C round, with gaming and sports media giant Nazara Technologies leading the investment. Existing backers including Info Edge Ventures, IvyCap Ventures, and a consortium led by Audacity VC also participated in the round.
Founded in 2019, Rusk Media has carved a niche by building content brands designed for India's digital-first audience. Over the years, the company has expanded beyond short-form videos into web series, creator-led formats, and youth-focused entertainment, betting on changing consumption habits across platforms.
The fresh capital will help Rusk Media scale its content business, strengthen its flagship entertainment platform Alright!, and invest in AI-powered production tools that could make content creation faster and more efficient.
The deal also reflects Nazara's growing appetite for businesses sitting at the intersection of content, communities, and digital engagement. As the lines between gaming, creators, and entertainment continue to blur, companies like Rusk Media are positioning themselves to capture a larger share of India's booming attention economy.
For Rusk Media, the latest fundraise is more than just a cheque. It's a signal that investors still believe compelling stories and the platforms built around them can become big businesses.
And in the battle for eyeballs, the company just secured a lot more ammunition.
Filed by
Startup Unplugged
